Illegally Owned Clothing
Founded in 2017 Illegally Owned is where I got my start as Creative Director. The purpose of the brand is to give a luxury aesthetic to the streetwear culture by providing high quality garments and intentional story telling. The goal for working with Illegally Owned is to capture time periods and create scenes that are captivating. The brand takes pride in giving a voice to the voiceless. By doing so we make a moment where subcultures can be looked at in a new light.
Below you can see where I was able to capture photos that highlight the clothing but also accentuate the model wearing it. The goal when creating is to create a universal language that people from all walks of life can understand. I set up a white backdrop in front of a neighborhood store to show the significance of putting on your best attire in the inner city. Along with that we paired silk scarves and champagne in a photo below to market how luxurious and plush the sweatsuit was. I believe in tying in polar opposite elements to convey that these worlds are not far apart.