Azcona focuses on curating and designing high fashion pieces, moments, and jewelry. While working with Azcona the main priority was to capture moments that embodied powerful women bold items such as mink furs and gold jewelry.

As I embarked on the creative direction journey for this brand is was important to translate these statement pieces into art. I had the idea to put the jewelry in the flute as play on the term “ice” which is slang for jewelry. The vibe is elegant yet daring which is something young women embody when wearing this brand.